Sportsbet and Country Racing South Australia are excited to announce a seven-year partnership, commencing on January 1, 2024.
The partnership between Sportsbet and Country Racing SA will encompass all 24 provincial and country racing clubs in South Australia.
“Sportsbet is excited to partner with Country Racing SA and this deal further underpins Sportsbet’s commitment to not just the racing industry as a whole, but grass roots racing in Australia which we know plays such an important role in local communities,” said Sportsbet’s CEO Barni Evans.
“Sportsbet and Country Racing SA share the same vision of helping introduce new audiences to racing and that will ensure all 24 clubs across South Australia continue to prosper,” Evans said.
“All of our clubs are excited to partner with Sportsbet to help drive attendance numbers and a more engaged audience to country racing. We can’t wait to work together with Sportsbet to amplify our amazing industry even further,” said Country Racing SA Chair Jeff Tansell.